Milaha signs joint MoUs with NEXX and KEC to advance AI-driven logistics solutions in Qatar and capture e-commerce growth

Qatar Navigation Q.P.S.C. (Milaha), the industry-leading provider of maritime and logistics solutions, has announced the signing of joint strategic Memorandums of Understanding (MoUs) with both NEXX and KEC (Hong Kong) (KEC), marking a significant milestone in the company’s commitment to digital transformation and operational excellence in logistics, while equipping the company to capitalise on the sizeable growth in cross-border e-commerce. The MoU with NEXX focuses on deploying advanced AI-driven automation technologies at Milaha Logistics City (MLC). This partnership will support Milaha’s transition toward semi- and fully-automated warehousing operations, particularly in the areas of picking, sorting, forecasting and order fulfilment. The adoption of NEXX’s mature AI solutions will enhance operational efficiency, predictive inventory planning, order accuracy and staff productivity, paving the way for a smart, scalable and future-ready logistics model. The MoU with KEC aims to develop logistics corridors connecting China, Europe and the MENA region, positioning Qatar as a central hub for fulfilment and cross-border distribution. The collaboration is poised to leverage KEC’s e-commerce expertise and bring on board KEC’s diverse customer base to capture the opportunities in the growing global e-commerce market. As part of the partnership, Milaha and NEXX will also work toward building a dual supply chain hub linking Doha and Hong Kong, strengthening Qatar’s integration into global e-commerce networks. Key innovations from this collaboration include AI-powered warehouse automation, productivity and safety management systems, and infrastructure enhancements to support bonded, pharmaceutical, and cold storage operations. By addressing current gaps in automation, optimising space utilisation—particularly in bonded and cold storage areas—and expanding cross-border e-commerce enablement, Milaha continues to diversify its logistics portfolio across high-growth verticals. This approach reinforces its leadership in the sector and aligns with the country’s efforts to support the Belt and Road Initiative and achieve the objectives of Qatar National Vision 2030, said a release. Source : Our Correspondent

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