FIEO & Amazon ink MoU to unlock new global markets through digital commerce

In a major step to catalyse India’s e-commerce export potential, the Federation of Indian Export Organisations (FIEO) has signed a Memorandum of Understanding (MoU) with Amazon India to accelerate exports by micro, small and medium enterprises (MSMEs) across the country. This partnership aims to establish a dedicated e-commerce export task force to collaboratively shape policy frameworks, enable infrastructure support and increase awareness of e-commerce export opportunities among Indian businesses. 
The MoU was inked in New Delhi by Dr Ajay Sahai, Director General & CEO, FIEO, and Mr Chetan Krishnaswamy, Vice President, Amazon.

 Speaking at the signing ceremony, Dr Ajay Sahai emphasised the significance of this collaboration saying that India’s MSME sector has immense potential to contribute to global trade. By partnering with Amazon, FIEO aim to build the capacities of small businesses, including artisans, weavers and manufacturers, and help them leverage e-commerce for international expansion. This MoU is a pivotal step towards enabling MSMEs to overcome traditional export barriers and become competitive global players.

 

 Dr Sahai added that the MoU annals a milestone for both FIEO and Amazon with the objective to institutionalise the relationship for an enabling and supporting ecosystem for e-commerce exports. The partnership will further help in visibility of Indian products globally and will work closely with stakeholders to identify the issues and address them. He reiterated that the government has also come out with a new scheme for e-commerce hub, which will further help in boosting the country’s overall exports.

Mr Chetan Krishnaswamy said that this landmark partnership between Amazon and FIEO marks an important step towards boosting India’s e-commerce exports. Through this collaboration, it aims to support India’s vision of achieving $200-300 billion in e-commerce exports by 2030. Having already enabled over $13 billion in e-commerce exports from India by 2024, Amazon recently renewed its pledge to facilitate $80 billion in cumulative exports by 2030. This partnership will allow Indian businesses to leverage Amazon’s global marketplace presence across 20+ countries.

Mr Srinidhi Kalvapudi, Head, Amazon Global Selling India, said that sustainable export growth requires more than just great products – it needs a supportive ecosystem. This collaboration is about creating an accessible and scalable framework for Indian businesses to thrive globally. By combining Amazon’s global infrastructure and FIEO’s institutional reach, the aim is to reduce operational hurdles, improve export readiness and empower entrepreneurs to build successful export businesses. 

Key features of the MoU

* Creation of an E-commerce Export Task Force: To develop a strategic roadmap for policy and infrastructure support tailored to e-commerce exports.

* Capacity-Building Programs: Amazon and FIEO will jointly organise workshops and training sessions focused on high-potential export categories such as:

* Home linen & décor

* Health & personal care

* Apparel

* Toys

* Packaged foods

* Handicrafts and more

* Local Export Communities: Formation of offline support networks that facilitate peer learning, hands-on assistance, and access to export-related service providers.

*Seller Enablement & Nomination: FIEO will nominate promising sellers and manufacturers from export-relevant sectors, while Amazon will provide guidance on onboarding, international compliance, and scaling operations through Amazon’s global marketplaces, highlighted a release.

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