India launches dedicated online portal to direct-connect domestic exporters with US importers

India has launched a dedicated online B2B trade platform designed to connect Indian exporters directly with verified importers, distributors and retail buyers across the United States. Designed to streamline cross-border trade procurement and reduce reliance on third-party intermediaries, the digital portal enables domestic manufacturers—particularly across high-value MSME sectors like textiles, handicrafts, processed foods, auto components and engineering goods—to showcase certified product catalogues, negotiate commercial terms and fulfil compliance requirements in real time. The initiative aligns with India’s broader export promotion framework, helping small and medium exporters navigate US regulatory standards while capitalising on global supply chain diversification strategies and expanding non-commodity trade volumes between the two nations, as per a report.

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